The role of a Media manager at any sporting team seems to be one that gets passed by with a certain amount of disregard, perhaps because not many know what the role entails.
As Exeter City head of Media and Communications Manager, Richard Dorman explains that the role is not limited to just website and programme editing. This, of course forms the basic part of his job but there is a lot more to it.
“My role involves the coverage of the football side of the club including the first-team on matchdays (reports and live social media coverage), pre- and post-match interviews and managing coverage of the Ladies’ team, under-18s, and etc. I am the first point of contact for local and national media. But it is by no means limited to these things.”
Having been in the role for just ten weeks so far, taking over from Peter Evans who held the position for three years, Richard will be looking to enhance his role even more with his own personal ambitions in the summer:
“I’m picking this job up as a blank canvas, so in truth I am just trying to learn the job at the moment.”
As quite a minor League Club in the Football pecking order, Richard’s role involves promoting the team from outside local territory, to improve fan coverage across the globe.
He was also able to offer a lot of experience to the role which involved working in similar fields:
“It involved lots of work, almost all of which unpaid. I worked for several football clubs in writing for web and programme and assisting at away games.”
Part of his role as a Journalist, was to build up a host of contacts also in the industry which he could also to refer to when he applied for the role.
“I also worked for Comic Relief during the Sport Relief campaign as well as working as a Communications assistant for the British Olympic Association in the build-up to and during the Olympic Games.”
The experience that Richard was able to offer made him a suitable candidate for the job, and he, like all Communications and Media Officers, offer a strong role in the makeup of any sporting team or club.